BRANDING FOR SLF UTBILDNING & KONSULT
A visual design made for SLF, a Swedish educational and consultation company with a focus on equestrian training.
The simplicity of the design reflects the ethics of Solveig as a equestrian trainer. Don't overcomplicate things and don't stray away from the basics before you know them by heart, that's when you and your horse are ready for more complicated work. The mix usage of pictures of horses and nature also reflects this as being one with the horse, and your surroundings, is crucial to be a good equestrian.
Photos by Bri Schneiter, Gustavo Fring, Jazlyn Oliver, Rick Bakker & Pixabay via Pexels.
