LOGOTYPE FOR NT TRADING
A logo redesign for a truck and trailer trading company with branches in Sweden, Spain and USA.
The old logotype is hidden in the abstract mark where a rounded N represented the roads. In the new one, the ends of the letter is connected, creating this abstract variation of the old logo. In the new abstract mark we have contour lines often used in cartography to visualise elevation. In this way, the roads are not lost in the logo but give a more elevated look and a somewhat 3D effect.
