NATALIA & FRIENDS: BRANDING CONCEPT
A branding proposal developed for Natalia & Friends, a Karachi-based fashion label focused on modern classics made from locally sourced materials. The brand embraces slow fashion and aims to create timeless staples with a thoughtful, grounded identity.
The design concept pairs quirky, editorial typography with warm, tactile textures, reflecting both the modern design ethos and the connection to local craftsmanship. The visual identity is minimalist but rooted in character, designed to communicate quality, calm, and care.
Though the project wasn’t finalised, the proposal represents my approach to building brand identities that feel intentional, authentic, and ready for growth.
Photography by Cottonbro via Pexels.
