PROJECT: MAUSI
Mausi is a playful, nostalgic brand concept created as a passion project, blending youthful playfulness with a subtle edge. I developed the visual identity & art direction, taking inspiration from brutalism, 70s disco movement, and soft, tactile materials.
The logo design uses a quirky serif with a hand-drawn touch to reflect the personal and intimate feeling of the brand. The colour choices, a bold orange, light cyan, and 100% cacao brown evokes a sense of vintage comfort and familiarity, while still feeling modern and relevant.
Through photography and styling, I created a dreamy, sunlit mood that matches the brand's tone: bold, a bit flirty, and self-aware.
This project was an opportunity to explore my personal visual voice and experiment with storytelling through brand-building, styling, and creative direction.
Photos by Cottonbro Studio & Inga Seliverstova via Pexels.
