STAYING ICONIC: CREATIVE DIRECTION FOR 18 YEARS STRONG
Iconic Management’s 18th anniversary needed a concept that felt inclusive and unpolished, to slowly reposition the agency for the new generation of the modelling industry. I proposed three directions: 18 ICONIC Faces, spotlighting diversity; The ICONIC 18, a twist on the Antwerp Six; and 18 ICONIC Moments, tracing milestones through the years.
The visuals strip back anything unnecessary: one bold color against a neutral base, heavy use of negative space, and gritty textures inspired by posters, vision boards, and Berlin’s club culture. The result is raw, celebratory, and unmistakably Iconic.
