BRANDING FOR ANNA NILSSON
Anna Nilsson is a world-renowned eventing rider and trainer, with a career that spans the Swedish Championships, World Championships and the 2016 Olympics. Eventing brings together three demanding disciplines: Dressage, Show Jumping and Cross Country. I wanted the identity to reflect the grit of the sport while staying true to Anna’s personality.
The logo is stripped back and direct. The star stands for Anna’s relentless ambition, but also her playfulness and childlike wonder — the qualities that keep her connected to the sport beyond medals and titles. For the palette, I swapped the expected marine blue of equestrian culture for an electric blue that feels bolder, sharper and impossible to ignore.
Photography by Jean Van Der Muelen, Eberhard Grossgasteiger and Markus Spiske via Pexels.
